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We all have given interviews at some point in time, formally or informally. The primary objective of a job interview is to provide an opportunity for an employer and the prospective employee to explore if a mutual fit exists between the candidate’s skills and experience and the organization’s needs. Hence this is not a one-way but a two-way evaluation process. It’s important that candidates realize and remember this basic tenet. 

The prospective employer will meet you with following objectives
Determine candidate’s fitment with respect to the job, company and co-workers   
Understand your commitment level for the position   
 Assess your skills set and competence  
Evaluate your potential to advance within the company in a long-term  

To achieve this, employer will critically look at following aspects

Qualifications  

Positive attitude    
Interest in the company and position    
Stable work history    
Clear sense of purpose  
Communication skills  
High Performance Standard

The prospective employee should utilize this opportunity to:

Present one’s skills, qualifications and experience with respect to the position     

Exhibit genuine enthusiasm for the job and a positive attitude    
Determine suitability of job in one’s own career plan and objective        
Understand if at all and how well one fits with company’s work culture